Marta Kalas
Founder · Adviser · Speaker

I run a tech company. I don't write the code.

Turns out that's an advantage. I'm the founder of Open CPD and a portfolio of AI-first ventures, a board adviser, trustee and startup coach — and, from time to time, a speaker on recognition, credentials, and leading technical teams without pretending to be technical.

Marta Kalas

Most learning never gets recognised. Not because it doesn't matter — because recognising it has been expensive, slow, and reserved for institutions.

I've spent twenty-one years in healthcare consulting and four building a platform that lets any training provider issue verifiable certificates and digital credentials — starting at £50.

£50
Accreditation, from
21 yrs
Building & advising
4
Boards & trusteeships
Speaking

Two talks I give properly, and will tailor.

Standard 30 minutes plus an optional 15-minute Q&A. Available as a talk, an interactive session, or a panel.

Talk 01

No Code, No Problem: building and scaling a tech business without being a techie

Leading without pretending. What you actually need to learn, what you can safely ignore, and how to stay credible in technical rooms while the technology outruns everyone in them.

  • You don't need to code to lead
  • Learning "enough tech" is its own skill
  • Confidence without pretending
FoundersAcceleratorsWomen in tech
Talk 02

The Future of Recognition: why work-based learning really matters

Skills now evolve faster than qualifications. This session shows how organisations, training providers and event organisers can issue meaningful recognition themselves — and take attendees past attendance.

  • Careers move faster than curricula
  • Bridging the recognition gap without bureaucracy
  • From attendance to evidence
ConferencesL&D leadsCommunities
Recently atBayes Business School Entrepreneur Hub·Warwick Business School·NatWest Accelerator Hub·City Business Ventures·Vienna·Paris
The company

Open CPD

Accreditation was built for institutions with budgets. Most of the best training isn't delivered by those. Open CPD lets any provider, event or organisation issue verifiable CPD certificates and digital credentials — quickly, affordably, and traceably.

Named one of the top ten players in digital badging as the category heads for billions. Founded 2022. Still small, deliberately.

Visit Open CPD →
Training providers
Certify courses without an institutional budget or a six-month process.
Event organisers
Attendees leave with a traceable certificate, not just a name badge.
Employers
Evidence the learning that already happens in projects and mentoring.
Roles

Where I sit, and what for.

Open CPD
Founder & CEO — building the platform, the partnerships, and most of the sales calls.
2022 —
ANET360
Board Adviser — AR/VR training with defined use-cases and measurable reductions in retraining cost.
2024 —
ARICD
Trustee — Association for Research in Infant and Child Development.
2023 —
Community Eye Alliance
Managing Director — part-time, hands-on, NHS-adjacent.
2023 – 2024
Aeole Healthcare Consulting
Director & Owner — strategy converted into people, processes and revenue across private and NHS settings.
2004 —

I'm also available as a fractional adviser or exec for SMEs that need someone experienced, hands-on and quick to decide. Virtual or hybrid. Technology-led businesses preferred, but not required.

Writing

CPD Perspectives

A series on professional recognition from every angle — providers, learners, employers, and the awkward bits in between.

Her concept of affordable accreditation is an ingenious proposition to re-align the CPD marketplace.

Belinda Burton
Branding & Portrait Photographer, London

It has given us credibility and made our events more attractive. Marta is always full of ideas, and very quick to put things into action.

Timea Kadar
Deputy Dean · Host, Teachers Talk Radio
Marta Kalas
Media kit

Everything an organiser needs, in one page.

Bio in three lengths, high-resolution photography, talk outlines, formats and running times, and how to introduce me on stage.

Contact

Speaking, advising, or a conversation that might go nowhere. All fine.

Tell me the audience, the room, and roughly what you want them to leave with. I'll tell you honestly whether I'm the right person.

Emailmarta@martakalas.comLinkedIn/in/martakalas
Based inLondon · remote or hybrid